Reclaiming Rhythm in Sustainability, the African Way
In this edition of Unrushed, we reflect on what true sustainability looks like when viewed through the lens of African craftsmanship — a perspective that reminds us sustainability is not a new concept, but a way of life rooted in heritage, community, and resourcefulness.
Nigerian brands are champions at embracing slower, circular fashion through the use of indigenous materials and techniques. But this way of working is not unique to Nigeria. It resonates across the continent — from the looms of Ghana to the dye pits of Mali, from Kenyan leather studios to Moroccan weaving cooperatives.
Sustainability Has Always Been African
Long before the global fashion industry began promoting eco-consciousness, African artisans were practicing sustainability out of necessity, intention, and respect for their environment.
Nothing wasted. In many African cultures, repurposing is a built-in part of creation. In Burkina Faso and Ethiopia, offcuts and scraps are turned into patchwork textiles, home goods, and utilitarian pieces.
Time-honored techniques. In Mali, the making of bogolan (mud cloth) is a deeply rooted tradition that honors nature’s materials and rhythms. It’s a process that demands patience and mindfulness — qualities that stand in contrast to fast fashion.
Local-first mindset. In South Africa, beadwork is both an artistic expression and an economic activity that supports local communities. In Kenya, leather artisans source hides locally, ensuring every step of the process supports their immediate ecosystem.
Our Take at O’Eclat Designs Co.
At O’Eclat Designs, our commitment to slow fashion is not about chasing trends. It’s about staying true to our roots. We intentionally choose indigenous fabrics such as Aso Oke and Adire, not just for their beauty, but because they tell stories — of people, places, and generations of skill.
We produce in small batches because we believe good things take time. Each piece we create is a reflection of the values we stand for: quality, craftsmanship, and cultural continuity.
Why This Matters Globally
Sustainability in Africa is not limited to raw materials or methods, it’s a holistic approach that considers people, tradition, and future impact. The global fashion industry has much to learn from this model.
While many brands are now exploring ways to slow down, African makers have been moving at this pace all along. This rhythm; steady, purposeful, rooted in meaning is not a movement. It’s a mindset.
A Moment for Reflection
How can we collectively shift from a mindset of excess to one of enough?
And we believe the answers lie in listening closely to what African makers have always known: fashion should serve more than style it should serve meaning, memory, and legacy.
